Pulseulin is an insulin brand marketing towards people with arrhythmia. Arrhythmia refers to any change from the normal sequence of electrical impulses produced by the heart. The electrical impulses may happen randomly — causing the heart to beat too fast, too slowly, or erratically. The tag line is “Keeping Hearts Steady One Beat At A Time” to promote the brand while also reminding consumers of its purpose. An insulin label and appealing packaging box were created to show what the prescription could look like. An illustration of a pulse was included in the logo to reinforce the idea that Pulseulin is a medicine that involves treating the heart.