Gold Rush Brewery is a conceptual beer company based in San Francisco, California that specializes in perfecting the brewing process to deliver a thirst-quenching drink to customers. The company takes pride in tasteful brew creations with the perfect amount of care and harvesting. At Gold Rush brewery, they believe that process is golden when it comes to producing their beers. Inspired by gold miners of days past who worked hard to get their gold, Gold Rush applies that same work ethic when it comes to bringing beer enthusiasts a memorable and tasty beverage.
The goal of this project was to select a country that has never hosted the Olympics and create a visually engaging campaign to promote the events. In this campaign, Auckland will be the major city representing New Zealand and it will host the 2016 Summer Olympic games. Collateral such as an emblem, poster, pictograms, medals, as well as tickets were designed for this project. Elements of New Zealand Maori tribal tattoos were incorporated in the designs to capture the cultural essence of the host country.
Organicoco is a conceptual chocolate company that specializes in creating organically produced chocolate delights. The goal of this project was to create a chocolate brand that stands out to consumers and makes them want to buy the chocolate. An original custom type treatment was created for the brand, and then incorporated into an attractive packaging layout. Once a logo was established, chocolate boxes and wrappers were created to bring the brands packaging identity together. A color coding scheme was developed to help differentiate the various flavors of chocolate.
Rise of the tribe...only one will survive. A game for both youth and the mature adults, Rise of the Tribe is played by those who seek the thrill of becoming victorious. Battle through Mayan and Aztec tribes to build your pyramid before the other rival tribe does. The whole game is laser etched with Mayan and Aztec designs. From constructing the packaging to building pyramids, the theme of the game is based on building and working as a tribe to win the game.
In San Francisco, bike theft occurs at shocking rates and many are victims of this horrible statistic. Although San Francisco is a bike friendly city, not many people are aware of how to keep their bike safe from thieves. A poster series along with a brochure and web banner were created to promote awareness among bicyclists to save them the trouble of losing money. Informative and whimsical infographics are easily read, concise, and straight to the point. A thief is illustrated throughout the graphics to remind the public of the overall message that thieves are lurking everywhere and will look for any opportunity to steal their bike.
Wallz magazine is a publication showcasing San Francisco’s local artistic talent. Featuring big names in street art renowned for their styles and reputation, WALLZ Magazine seeks to honor these artists who have come a long way from graffiti. Simple layout complemented with graphic photographs create a visually appealing magazine that captures readers’ undivided attention. The publication uses a versatile five column grid while utilizing simple layouts to look visually appealing.
Rooky’s Records is a vintage record store located in the Lower Haight of San Francisco. This shop caters to music enthusiasts who show interest in oldies, soul, R&B, and many more musical genres. With an outdated and inconsistent identity in the market place, a bold hand lettering type treatment is utilized to give Rooky’s an overall identity that is both consistent and visually appealing. As the graphic designer in our group, it was my job to create an identity mark that best suited Rooky’s vintage persona. A vector-based logo was created and complemented by a secondary type treatment that resonates a feeling of the vintage era. The logo mark was then used in all of the promotional collateral.
Pulseulin is an insulin brand marketing towards people with arrhythmia. Arrhythmia refers to any change from the normal sequence of electrical impulses produced by the heart. The electrical impulses may happen randomly — causing the heart to beat too fast, too slowly, or erratically. The tag line is “Keeping Hearts Steady One Beat At A Time” to promote the brand while also reminding consumers of its purpose. An insulin label and appealing packaging box were created to show what the prescription could look like. An illustration of a pulse was included in the logo to reinforce the idea that Pulseulin is a medicine that involves treating the heart.
West Bay Pilipino Multi-Service Center is a non-profit organization that has been serving San Francisco’s South of Market Area Community for many years. They provide case management and an after-school program to the diverse group of Asian families residing in the South of Market Area and take pride in what they do. As one of the veteran after-school staff members I was asked to redesign their identity because their original logo featured an outdated traditional style. As a result, a stationery along with other applications were developed for them.
Located in San Francisco’s Fisherman’s Wharf, Musee Mecanique is a mechanical antique emporium of past times. A series of collateral were made to convey the unique environment of Musee Mecanique. A combination of hand drawn typography and illustrations complement the whimsical and vintage persona of the museum. Tourists can have a chance to walk away with a graphic book or poster of Musee Mecanique as memorabilia of their visit to San Francisco.