Organicoco is a conceptual chocolate company that specializes in creating organically produced chocolate delights. The goal of this project was to create a chocolate brand that stands out to consumers and makes them want to buy the chocolate. An original custom type treatment was created for the brand, and then incorporated into an attractive packaging layout. Once a logo was established, chocolate boxes and wrappers were created to bring the brands packaging identity together. A color coding scheme was developed to help differentiate the various flavors of chocolate.