PDF Productivity and eSigning, All in One Place
The Nitro Productivity Suite launch of 2017 was an opportunity to release a product suite that would enable our customers to boost their digital productivity and workflows. It also gave our creative team the opportunity to rebrand the website and provide a fresh and new look into a new Nitro brand experience.
Collateral:
- Dynamic new illustration overlay designs on photography to add
- Appealing hand drawn style iconography
- New typeface integrations to help resonate messaging
- Bold and redefined color palette
- Section arc/curve styles
This year’s sales kickoff themed was based and designed around the idea of MLB baseball and spring training. Inspiration from past MLB All Star game logos were utilized along with Nitro’s brand guideline color palette to create the main logo of the event. Embroidered sales team hats displayed another version of the main training camp logo to simplify the design into various team colors. This project aimed to show company enablement and goals for 2019.
Collateral:
- Embriodered New Era branded Hats (1 color way / team)
- Agenda / Schedule Brochure
- Key Customer Success Posters (12)
- Customer Power Point Template Logo
- Promotional Event Poster
With the release of The Nitro Productivity Suite are numerous feature pages highlighting creating, signing, converting, combining, etc. PDF documents in each page focuses on an in-depth highlight of each feature and graphics and icons.
A bold color palette is utilized to give a playful yet enterprise aspect to the overall aesthetic of the page. The PDF document graphics are simply stylized to reflect they types of documents customers would be using Nitro for.
Collateral:
- Complete redesign of the previous feature pages that highlight each feature of the Nitro Productivity Suite
- Utilization of illustration graphics into a majority of sections on webpage
- UI interface designs of the actual Nitro Pro or Nitro Cloud product in context
- Bold and playful colors are conveyed while still keeping an enterprise level persona
Throughout the year monthly ad sets are released and strategically timed with specific campaigns or end of month promotional releases. The promos would highlight a specific level of customer in the experience and target them to engage in either learning more about Nitro or purchasing a product. The bold brand aesthetic displays in each add to reinforce what the customer would see on the website.
Collateral:
- Display Ads: 300x250, 300x600, 320x50, 160x600, 728x90, 970x250
- Social Ads: Facebook Carousel Ads (1080x1080), Facebook Ads (1200x6280, LinkedIn Ads (1200x627), Instagram Carousel (1080x1080)
These series of emails follows an experience a customer would follow once they start a trial of our flagship product Nitro Pro. The customers are reminded after a certain period of time within their trial of how many days are left in the trial as well as some key point and features they would be missing out on if their trial expires.
Goal:
- Engage customers to continue trial and eventually buy Nitro Pro
- Create brand awareness and customer trust
Collateral:
5 Customized email template designs
These series of emails follows an experience a customer would follow once they start a trial of our flagship product Nitro Pro. The customers are reminded after a certain period of time within their trial of how many days are left in the trial as well as some key point and features they would be missing out on if their trial expires.
Goal:
- Engage customers to click the emails and learn more about what the Nitro Productivity Suite offers and features
- Brand awareness and customer trust
Collateral:
- 5 Email templates
With the hand drawn graphic illustrative style of overlays in the Nitro, Inc. brand, we emulated the same elements into the iconography of the brand experience. Here we highlight the differences and progression of the old Nitro style icons versus the exploration phase icons to the more refined and stylized rebranded icons.
Main Highlights of Rebrand Icons:
- Hand drawn style edges that are stylized enough for clean vectors
- Very basic interpretation of document content to put more of an emphasis on the main “feature highlight” for every icon
- Versatile color palette to bring various combinations to icons and overall aesthetically pleasing to the customer.
As a part of the marketing team, creative assets such as informational one-pagers were created to help provide customers with sufficient insights into the products that Nitro offers. These one-pagers consist of content about our flagship product, Nitro Pro, Nitro Cloud, The Nitro Productivity Suite, as well as partner assets.
Collateral:
- One-pagers with insightful content about a specific Nitro product and showcasing it’s benefits amongst other things like partnership and deployment.
Here is a collection of various marketing infographics utilized primarily by departments such as marketing and sales for leverage of information in regards to a product and/or campaign. Each infographic was meant to be fun and visually appealing to the viewer to gauge their attention while absorbing knowledge provided.
Goal:
- Provide simple yet intriguing infographics out of information by marketing team
- Brand awareness and customer trust
Nitro’s annual company hoodie design consists of ultimate creative freedom to find the best concept that signifies the companies values and culture. The idea is to create something iconic that produces an emotional response. I’ve had the privilege to design many draft designs and had two designs chosen for reproduction for the whole company worldwide, which were my 2015 and 2019 hoodie designs.
Collateral Created:
- 2015 Nitro, Inc. Hoodie Design (Banksy-Inspired)
- 2019 Nitro, Inc. Hoodie Design (Hand Lettering/Postcard-Inspired)
- Leftover non-used designs for t-shirt reproduction.
This eBook was created to inform our customers on the power of esignatures and how having a product like Nitro enables them to have this. It also highlights the benefits of esigning such as saving time and money. It also goes in-depth with common barriers that come with IT teams when adopting a new tool. The ebook utilizes a cover emulating the overlay illustration style that focuses on esigning with a tablet. Complementary icons and illustrations are also used as a focus that doesn’t take away from the content.
Collateral:
- Design cover of ebook
- Complementary graphics/icons
Every good company has a competitor out there and customers need to understand the differences in products and what makes Nitro superior to other PDF platforms. Here we designed a clean and easy to understand guide for customers to download and compare products.
Collateral:
- 4 various PDF product comparison guides
Here we take a look at the difference in design aesthetics which made our old brand 2016 and prior in comparison to the rebranding that took effect in 2017.
Old Design Aesthetics:
- Heavy use of line art in graphic concepts
- Small variety in color palette
- Very content heavy
Rebrand Design Aesthetics:
- Switch to a graphic and illustrative concentration to give a more enterprise feel
- Photographic elements provide an authentic experience for customers
- Bold choice of color palette and numerous color combinations
Designed are simplified and stylized Nitro Pro user interfaces that are commonly used in our graphic overlays. Each mock up has the signature cloud UI ribbon and a document that highlights a feature of Nitro Pro.
Various industry verticals are conveyed in these documents with formats that would be familiar in each industry.
One of Nitro’s products is Nitro Cloud, Nitro Cloud makes it realistic to equip every knowledge worker in your organization with unlimited electronic signatures and work-from-anywhere productivity. Armed with eSigning and cloud collaboration, every department can accelerate the most common document workflows, get documents signed faster, and move work forward.
Designed are simplified and stylized Nitro Cloud user interfaces that are commonly used in our graphic overlays. Each mock up has the signature cloud UI ribbon and a document that highlights a feature of Nitro Cloud.
Various industry verticals are conveyed in these documents with formats that would be familiar in each industry.
Besides designing websites and promotional ad sets, there are multiple projects where design is used in other creative outlets and projects within the company. Here are a collection of fun and visually appealing graphics that catch the eye.