In San Francisco, bike theft occurs at shocking rates and many are victims of this horrible statistic. Although San Francisco is a bike friendly city, not many people are aware of how to keep their bike safe from thieves. A poster series along with a brochure and web banner were created to promote awareness among bicyclists to save them the trouble of losing money. Informative and whimsical infographics are easily read, concise, and straight to the point. A thief is illustrated throughout the graphics to remind the public of the overall message that thieves are lurking everywhere and will look for any opportunity to steal their bike.